Business Market Management (B2B): Understanding, Creating, and Delivering Value

Business Market Management (B2B): Understanding, Creating, and Delivering Value
Author: Anderson James C.
Publisher: Pearson Education India
Total Pages: 488
Release: 2011
Genre: Industrial marketing
ISBN: 9788131731635


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Business Market Management (B2B): Understanding, Creating, and Delivering Value
Language: en
Pages: 488
Authors: Anderson James C.
Categories: Industrial marketing
Type: BOOK - Published: 2011 - Publisher: Pearson Education India

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Business Market Management
Language: en
Pages: 484
Authors: James C. Anderson
Categories: Industrial marketing
Type: BOOK - Published: 2004 - Publisher: Pearson Education India

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Business Market Management
Language: en
Pages: 0
Authors: James C. Anderson
Categories: Business & Economics
Type: BOOK - Published: 2009 - Publisher: Prentice Hall

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Written for undergraduate and MBA courses in business-to-business marketing or industrial marketing, this text explores the process of understanding, creating a
Business Marketing Management
Language: en
Pages: 438
Authors: Michael D. Hutt
Categories: Industrial marketing
Type: BOOK - Published: 2014 - Publisher:

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"Reflecting the latest trends and issues, the new Europe, Middle East & Africa Edition of Business Marketing Management: B2B delivers comprehensive, cutting-edg
Marketing Management
Language: en
Pages: 434
Authors: Christie L. Nordhielm
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

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Marketing Management: The Big Picture organizes traditional Marketing Management theory and practice in a conceptually appealing way. The use of well-known exam