Business Across Cultures
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Business Across Cultures
| Author | : Fons Trompenaars |
| Publisher | : John Wiley & Sons |
| Total Pages | : 368 |
| Release | : 2004-05-14 |
| Genre | : Business & Economics |
| ISBN | : 1841125911 |
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Business Across Cultures is the keystone book in the Culture for Business series. It provides an overview of all subjects tackled in the other books of the series. Its particular aim is to provide executives with a cross-cultural perspective on how companies meet the diverse needs of customers, investors and employees; to introduce the main ideas in business in a multicultural context; and to show how they all fit together.
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hether you run a giant corporation or workin a small business, it’s more than likely thatyou regularly deal with people of differentcultures—from customers
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