Building Digital Power

Building Digital Power
Author: Karen Nilsen
Publisher:
Total Pages: 200
Release: 2020-01-20
Genre:
ISBN:


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"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five parts:1) Digital Communications Strategy2) Email Strategy3) Action Page Strategy4) List Building & Segmentation5) Pro TipsNow more than ever, the world needs more people whose expertise is to change the world. And if those skills aren't already specialised enough, to fuel a cause in 2020 you also need to magically be an expert in online giving, digital advocacy and engagement.While there's no shortage of digital strategy advice, how much of it should non-profits pay attention to? Which ideas that sound intuitive could actually be hurting your long-term engagement? What is leading millions of potential donors and online activists to tune out over time? At Animals Australia, we put a lot of theories to the test and busted plenty of myths. This book outlines what worked for us in practice.And here's the truth. A decade of trial and error, research, and pushing boundaries has revealed one universal insight. The real key to building digital power has less to do with tech than it does people. It's about relationships -- forged and nurtured at scale. Tap into the power that exists when communication, design, and tech meet empathy, respect, and a supporter-centric mindset.


Building Digital Power
Language: en
Pages: 200
Authors: Karen Nilsen
Categories:
Type: BOOK - Published: 2020-01-20 - Publisher:

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"Everything I wish I knew when I started out as a digital campaigner."A deep dive on digital advocacy for campaigners, communicators, and strategists. In five p
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Pages: 264
Authors: Daniel Rowles
Categories: Business & Economics
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WINNER: CMI Management Book of the Year Awards 2018 - Management Futures Category Building Digital Culture aims to answer a simple question: How can organizatio
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Building automation systems and digital technologies are highly relevant for the environmental and energy performance of buildings. However, a clear gap remains
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How legacy firms can combine their traditional strengths with the power of data and digital ecosystems to forge a new competitive strategy for the digital era.
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Pages: 336
Authors: Lipi Sarkar
Categories: Business & Economics
Type: BOOK - Published: 2021-04-21 - Publisher: John Wiley & Sons

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The dramatic events of 2020 have clarified the urgent need for digital transformation in countless organizations. The rise of remote work and the rapidly increa