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Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrates what really works in effective retail brand management, showing readers a myriad of marketing and creative efforts that help develop a branding story. Filled with over 500 full-color photos, Brandstand identifies, analyzes, and interprets each brand, and presents a new, "how-to-think" rather than "what-to-think" theory about building retail equity.
Today's major retail marketers look to the power of branding as their most potent and valuable strategic asset. This fascinating book of case studies demonstrat
What does it really take to succeed in business today? In A New Brand World, Scott Bedbury, who helped make Nike and Starbucks two of the most successful brands
Discusses the newest marketing concepts. The Guru name is synonymous with expert, candid advice. The Guru format provides an easy reference to a wide range ofid
"Firebrands!" explains how marketers can use the Internet to strengthen their brand and gain competitive advantage. It provides an in-depth explanation of digit