Building Brand Value the Playboy Way

Building Brand Value the Playboy Way
Author: S. Gunelius
Publisher: Springer
Total Pages: 204
Release: 2016-02-17
Genre: Business & Economics
ISBN: 0230239587


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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.


Building Brand Value the Playboy Way
Language: en
Pages: 204
Authors: S. Gunelius
Categories: Business & Economics
Type: BOOK - Published: 2016-02-17 - Publisher: Springer

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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consume
The playboy and James Bond
Language: en
Pages: 190
Authors: Claire Hines
Categories: Performing Arts
Type: BOOK - Published: 2018-02-19 - Publisher: Manchester University Press

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This is the first book to focus on James Bond’s relationship to the playboy ideal through the sixties and beyond. Examining aspects of the Bond phenomenon and
Content Marketing For Dummies
Language: en
Pages: 362
Authors: Susan Gunelius
Categories: Business & Economics
Type: BOOK - Published: 2011-05-12 - Publisher: John Wiley & Sons

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Get the whole picture and learn to create a successful online content marketing program Successful online marketing is about more than creating a Facebook page
Changed Men
Language: en
Pages: 247
Authors: Erin Lee Mock
Categories: Performing Arts
Type: BOOK - Published: 2024-06-28 - Publisher: University of Virginia Press

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Postwar culture and anxiety over the reintegration of veterans into American society Millions of GIs returned from overseas in 1945. A generation of men who had
Sexuality, Abjection and Queer Existence in Contemporary India
Language: en
Pages: 254
Authors: Pushpesh Kumar
Categories: Social Science
Type: BOOK - Published: 2021-07-29 - Publisher: Taylor & Francis

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This volume explores existing and emerging sexual cultures of contemporary India and the predicaments faced by abjected and sexual marginalities. It traces the