Building Brand Value the Playboy Way

Building Brand Value the Playboy Way
Author: S. Gunelius
Publisher: Springer
Total Pages: 188
Release: 2016-02-17
Genre: Business & Economics
ISBN: 0230239587
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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consumers. It's the story of brand building, brand value, brand longevity and the ultimate brand champion.


Building Brand Value the Playboy Way
Language: en
Pages: 188

Building Brand Value the Playboy Way

Authors: S. Gunelius
Categories: Business & Economics
Type: BOOK - Published: 2016-02-17 - Publisher: Springer

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Susan Gunelius uncovers how a brand about sex survived and thrived despite attacks from every direction, in an increasingly competitive market and jaded consume
Managing Brand Equity
Language: en
Pages: 336

Managing Brand Equity

Authors: David A. Aaker
Categories: Business & Economics
Type: BOOK - Published: 2009-12-01 - Publisher: Simon and Schuster

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The most important assets of any business are intangible: its company name, brands, symbols, and slogans, and their underlying associations, perceived quality,
Building Brand Value
Language: en
Pages: 96

Building Brand Value

Authors: Bruce Turkel
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: Bruce Turkel

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Bruce Turkel explains how companies and individuals can build their brand value with simple, clear explanations, anecdotes, and illustrations.
Connective Branding
Language: en
Pages: 380

Connective Branding

Authors: Claudia Fisher
Categories: Business & Economics
Type: BOOK - Published: 2010-04-01 - Publisher: John Wiley & Sons

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This book bridges the gap between strengthening the ‘employee brand’ and the building ‘external brand image’ by synthesizing the two approaches. The res
Design Management
Language: en
Pages: 385

Design Management

Authors: Brigitte Borja de Mozota
Categories: Art
Type: BOOK - Published: 2003-08 - Publisher: Skyhorse Publishing Inc.

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Providing a synthesis of practical blueprint and theoretical field guide to managing design, this comprehensive reference shows how the various disciplines of d