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Budgets and Markets highlights the decisions involved in budgeting and marketing European films. It looks at the origin, development, production, distribution, financing and profit of thirteen European films, including such critical and popular successes as Tacones Lejones (High Heels) by Pedro Almodovar; Oci Ciornie (Dark Eyes) by Nikita Mikhalkov; Peter's Friends by Keneth Branagh and La Discrete by Christian Vincent. Detailed financial data is reinforced by interviews with the producers of each film. The core of the analysis is based on the question 'Was this film made at the right price for the right market?'.
Techniques smaller businesses can use to stretch their marketing dollars--and keep customers loyal for a lifetime Traditionally, the competitive ace -in -the ho
The revised and updated 7th edition of this highly regarded book brings the reader right up to speed with the latest financial market developments, and provides
If the very thought of budgets pushes your sanity over the limit, then this practical, easy-to-use guide is just what you need. Budgeting Basics and Beyond, Thi
Budgets and Markets highlights the decisions involved in budgeting and marketing European films. It looks at the origin, development, production, distribution,
Set your book up for success (before you even finish writing it.)?Writing the book is just one piece of the publishing puzzle. Getting that book into the right
