Brands and Branding Geographies
Language: en
Pages: 381

Brands and Branding Geographies

Authors: Andy Pike
Categories: Business & Economics
Type: BOOK - Published: 2011-01-01 - Publisher: Edward Elgar Publishing

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'The volume edited by Andy Pike includes contributions by several leading figures in the study of brands, places and place branding. . . However, this is not wh
Branding the Nation, the Place, the Product
Language: en
Pages: 262

Branding the Nation, the Place, the Product

Authors: Ulrich Ermann
Categories: Science
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge

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Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe
Origination
Language: en
Pages: 248

Origination

Authors: Andy Pike
Categories: Social Science
Type: BOOK - Published: 2015-03-24 - Publisher: John Wiley & Sons

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Origination: The Geographies of Brands and Branding offers innovative theoretical and conceptual frameworks relating to the ways that actors create meaning and
City Branding
Language: en
Pages: 218

City Branding

Authors: Alberto Vanolo
Categories: Architecture
Type: BOOK - Published: 2017-02-03 - Publisher: Taylor & Francis

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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery
City Branding
Language: en
Pages: 308

City Branding

Authors: Alberto Vanolo
Categories: Architecture
Type: BOOK - Published: 2017-02-03 - Publisher: Routledge

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Since the 1990s, city branding has become a key factor in urban development policies. Cities all over the world take specific actions to manipulate the imagery