Branding The Nation The Place The Product
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Language: en
Pages: 262
Pages: 262
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2018 - Publisher:
This book explores contemporary practices of brand management through the multiple levels of nation, place and product. It adopts an interdisciplinary approach
Language: en
Pages: 0
Pages: 0
Type: BOOK - Published: 2017-11-22 - Publisher: Routledge
Branding is a profoundly geographical type of commodification process. Many things become commodities that are compared and valuated on markets around the globe
Language: en
Pages: 259
Pages: 259
Type: BOOK - Published: 2015-08-27 - Publisher: Routledge
Nation Branding: Concepts, Issues, Practice was the ground-breaking first textbook to provide an overview of this recently established but fast-growing practice
Language: en
Pages: 185
Pages: 185
Type: BOOK - Published: 2006-08-11 - Publisher: Routledge
Recently vilified as the prime dynamic driving home the breach between poor and rich nations, here the branding process is rehabilitated as a potential saviour
