Branding India
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Branding India
Author | : Amitabh Kant |
Publisher | : Harpercollins |
Total Pages | : 298 |
Release | : 2009-05-07 |
Genre | : Travel |
ISBN | : |
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How Do You Bring A Magnificently Diverse Country-With Twenty-Eight States, Seven Union Territories, Eighteen Official Languages And 1.12 Billion People-Under One Brand? In What Was A Complex And Massive Exercise, This Is Exactly What The Author, Amitabh Kant, Former Joint Secretary In The Ministry F Tourism, And His Colleagues Cutting Across Various Government Departments Achieved As They Put India On The World Tourism Map With Their 'Incredible India' Campaign.
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