Branding Books Across The Ages
Download and Read Branding Books Across The Ages full books in PDF, ePUB, and Kindle. Read online free Branding Books Across The Ages ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Branding Books Across the Ages
Author | : Helleke van den Braber |
Publisher | : Amsterdam University Press |
Total Pages | : 372 |
Release | : 2021-04-20 |
Genre | : Business & Economics |
ISBN | : 9048544408 |
Download Branding Books Across the Ages Book in PDF, Epub and Kindle
As marketing specialists know all too well, our experience of products is prefigured by brands: trademarks that identify a product and differentiate it from its competitors. This process of branding has hitherto gained little academic discussion in the field of literary studies. Literary authors and the texts they produce, though, are constantly 'branded': from the early modern period onwards, they have been both the object and the initiator of a complex marketing process. This book analyzes this branding process throughout the centuries, focusing on the case of the Netherlands. To what extent is our experience of Dutch literature prefigured by brands, and what role does branding play when introducing European authors in the Dutch literary field (or vice versa)? By answering these questions, the volume seeks to show how literary scholars can account for the phenomenon of branding.
Branding Books Across the Ages Related Books
Pages: 372
Pages:
Pages: 128
Pages: 338
Pages: 241