Branding Black Womanhood

Branding Black Womanhood
Author: Timeka N. Tounsel
Publisher: Rutgers University Press
Total Pages: 183
Release: 2022-06-17
Genre: Social Science
ISBN: 1978829922


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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a gateway to an attractive niche market. Branding Black Womanhood: Media Citizenship from Black Power to Black Girl Magic examines the commercial infrastructure that absorbed Thompson’s mantra. While the terminology may have changed over the years, mainstream brands and mass media companies have consistently sought to acknowledge Black women’s possession of a distinct magic or power when it suits their profit agendas. Beginning with the inception of the Essence brand in the late 1960s, Timeka N. Tounsel examines the individuals and institutions that have reconfigured Black women’s empowerment as a business enterprise. Ultimately, these commercial gatekeepers have constructed an image economy that operates as both a sacred space for Black women and an easy hunting ground for their dollars.


Branding Black Womanhood
Language: en
Pages: 183
Authors: Timeka N. Tounsel
Categories: Social Science
Type: BOOK - Published: 2022-06-17 - Publisher: Rutgers University Press

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CaShawn Thompson crafted Black Girls Are Magic as a proclamation of Black women’s resilience in 2013. Less than five years later, it had been repurposed as a
For Black Girls
Language: en
Pages: 205
Authors: Nana Abraham
Categories: Family & Relationships
Type: BOOK - Published: 2016-11-22 - Publisher: WestBow Press

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In all of your gorgeous shades and hues, black girls, this book is for you! Stereotypes and images tell us how to dress and think, but what truly defines you? H
Colored No More
Language: en
Pages: 282
Authors: Treva B. Lindsey
Categories: Social Science
Type: BOOK - Published: 2017-03-29 - Publisher: University of Illinois Press

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Home to established African American institutions and communities, Washington, D.C., offered women in the New Negro movement a unique setting for the fight agai
Challenging Misrepresentations of Black Womanhood
Language: en
Pages: 229
Authors: Marquita M. Gammage
Categories: Social Science
Type: BOOK - Published: 2019-03-22 - Publisher: Anthem Press

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"Challenging Misrepresentations of Black Womanhood" investigates the typecasting of Black womanhood and the larger sociological impact on Black women’s self-p
Representations of Black Women in the Media
Language: en
Pages: 187
Authors: Marquita Marie Gammage
Categories: Social Science
Type: BOOK - Published: 2015-10-16 - Publisher: Routledge

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In 1920 W.E.B. Du Bois cited the damnation of women as linked to the devaluation of motherhood. This dilemma, he argues, had a crushing blow on Black women as t