Branding and Advertising

Branding and Advertising
Author: Flemming Hansen
Publisher: Copenhagen Business School Press DK
Total Pages: 488
Release: 2003
Genre: Business & Economics
ISBN: 9788763001182


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Based on papers from a 2002 conference.


Branding and Advertising
Language: en
Pages: 488
Authors: Flemming Hansen
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher: Copenhagen Business School Press DK

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Based on papers from a 2002 conference.
Advertising and Branding: Concepts, Methodologies, Tools, and Applications
Language: en
Pages: 1838
Authors: Management Association, Information Resources
Categories: Business & Economics
Type: BOOK - Published: 2017-01-06 - Publisher: IGI Global

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Effective marketing techniques are a driving force behind the success or failure of a particular product or service. When utilized correctly, such methods incre
Black Ops Advertising
Language: en
Pages: 250
Authors: Mara Einstein
Categories: Business & Economics
Type: BOOK - Published: 2016-09-01 - Publisher: OR Books

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From Facebook to Talking Points Memo to the New York Times, often what looks like fact-based journalism is not. It’s advertising. Not only are ads indistingui
Brand New China
Language: en
Pages: 436
Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

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One part riveting account of fieldwork and one part rigorous academic study, Brand New China offers a unique perspective on the advertising and marketing cultur
Innovation in Advertising and Branding Communication
Language: en
Pages: 168
Authors: Lluís Mas-Manchón
Categories: Business & Economics
Type: BOOK - Published: 2020-10-07 - Publisher: Routledge

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This book addresses innovative and new aspects of branding and advertising communication, by drawing on a broad, interdisciplinary range of theories, methods an