Branddigital
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BrandDigital
| Author | : Allen P. Adamson |
| Publisher | : Macmillan |
| Total Pages | : 289 |
| Release | : 2008-08-19 |
| Genre | : Business & Economics |
| ISBN | : 0230606040 |
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This book offers a comprehensive assessment of the future marketing landscape, including discussion of how global digital acceleration has affected brands through the social networking and customer-based brand promotion of websites such as Google and MySpace. Includes many case studies of successful digital branding.
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Language: en
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Since the publication of his previous best-selling title, BrandSimple, Allen P. Adamson has studied and worked with companies as they've experimented with and i
