Brand Warfare
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Brand Warfare
| Author | : David D'Alessandro |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 216 |
| Release | : 2002-09-13 |
| Genre | : Business & Economics |
| ISBN | : 9780071398503 |
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This bestselling war-faring guide offers a series of principles for improving a company's understanding of the concept of brand and brand usage based on the methods used by John Hancock.
