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Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across the globe. In this astute field-level view of the National Football League since 1960, Michael Oriard looks closely at the development of the sport and at the image of the NFL and its unique place in American life. New to the paperback edition is Oriard's analysis of the offseason labor negotiations and their potential effects on the future of the sport, and his account of how the NFL is dealing with the latest research on concussions and head injuries.
Professional football today is an $8 billion sports entertainment industry--and the most popular spectator sport in America, with designs on expansion across th
The evolution of how the NFL is marketed as entertainment rather than sport is detailed in a study that looks closely at the development of the sport and its un
The new NFL Centennial Edition A multi-billion-dollar entertainment empire, the National Football League is a coast-to-coast obsession that borders on religion
Football may be sport, but the National Football League is at heart a business--how else to account for the stratospheric salaries of the players and coaches? Y