Brand Culture and Identity

Brand Culture and Identity
Author: Information Reso Management Association
Publisher:
Total Pages: 532
Release: 2018-05-04
Genre: Business & Economics
ISBN: 9781668430392


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Brand Culture and Identity
Language: en
Pages: 532
Authors: Information Reso Management Association
Categories: Business & Economics
Type: BOOK - Published: 2018-05-04 - Publisher:

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Taking Brand Initiative
Language: en
Pages: 290
Authors: Mary Jo Hatch
Categories: Business & Economics
Type: BOOK - Published: 2008-03-11 - Publisher: John Wiley & Sons

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Taking Brand Initiative offers a revolutionary approach to corporate branding that looks beyond the marketing value of brands company-to-customer and the HR sig
Commodity Activism
Language: en
Pages: 316
Authors: Roopali Mukherjee
Categories: Business & Economics
Type: BOOK - Published: 2012-02 - Publisher: NYU Press

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Buying (RED) products—from Gap T-shirts to Apple—to fight AIDS. Drinking a “Caring Cup” of coffee at the Coffee Bean & Tea Leaf to support fair trade. D
AuthenticTM
Language: en
Pages: 282
Authors: Sarah Banet-Weiser
Categories: Social Science
Type: BOOK - Published: 2012-11-26 - Publisher: NYU Press

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A stimulating, smart book on what it means to live in a brand culture Brands are everywhere. Branding is central to political campaigns and political protest mo
Fusion
Language: en
Pages: 0
Authors: Denise Lee Yohn
Categories: Advertising
Type: BOOK - Published: 2021-01-21 - Publisher:

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"Independently, brand and culture are powerful, unsung business drivers. But Denise shows that when you fuse the two together to create an interdependent and mu