Brand Command
Download and Read Brand Command full books in PDF, ePUB, and Kindle. Read online free Brand Command ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Brand Command
Author | : Alex Marland |
Publisher | : UBC Press |
Total Pages | : 529 |
Release | : 2016-03-15 |
Genre | : Political Science |
ISBN | : 0774832061 |
Download Brand Command Book in PDF, Epub and Kindle
The pursuit of political power is strategic as never before. Ministers, MPs, and candidates parrot the same catchphrases. The public service has become politicized. And decision making is increasingly centralized in the Prime Minister’s Office. What is happening to our democracy? In this persuasive book, Alex argues that political parties and government are beholden to the same marketing principles used by the world’s largest corporations. Called branding, the strategy demands repetition of spoken, written, and visual messages, predetermined by the leader’s inner circle. Marland warns that public sector branding is an unstoppable force that will persist no matter who is in power. It also creates serious problems for parliamentary democracy that must be confronted. This book will fascinate anyone who is interested in how Ottawa works and where Canadian politics is headed.
Brand Command Related Books
Pages: 529
Pages: 290
Pages: 1356
Pages: 1120
Pages: 176