Brand Avatar

Brand Avatar
Author: Alycia de Mesa
Publisher: Springer
Total Pages: 187
Release: 2009-02-27
Genre: Business & Economics
ISBN: 0230233716


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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online economies. Companies as diverse as Adidas, Jean-Paul Gaultier, and MTV have plunged into these unchartered waters to give their brands a virtual presence, using varied strategies.


Brand Avatar
Language: en
Pages: 187
Authors: Alycia de Mesa
Categories: Business & Economics
Type: BOOK - Published: 2009-02-27 - Publisher: Springer

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Virtual worlds such as Second Life, have millions of users worldwide. Virtual world "residents" wield huge purchasing power, and use real money in the online ec
Avatar Emergency
Language: en
Pages: 317
Authors: Gregory L. Ulmer
Categories: Computers
Type: BOOK - Published: 2012-08-15 - Publisher: Parlor Press LLC

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A new experience of identity is emerging within the digital apparatus under the rubric of “avatar.” This study develops “concept avatar” as an opportuni
Brand Mascots
Language: en
Pages: 352
Authors: Stephen Brown
Categories: Business & Economics
Type: BOOK - Published: 2014-06-27 - Publisher: Routledge

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Tony the Tiger. The Pillsbury Doughboy. The Michelin Man. The Playboy bunny. The list of brand mascots, spokes-characters, totems and logos goes on and on and o
The Brand Avatar
Language: en
Pages: 178
Authors: Raymond Aaron
Categories:
Type: BOOK - Published: 2020-03-10 - Publisher:

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If you are struggling with a career plateau, Duane shares the secrets necessary to get you off the plateau and back into a place of amazing growth. Right from t
Launching & Building a Brand For Dummies
Language: en
Pages: 391
Authors: Amy Will
Categories: Business & Economics
Type: BOOK - Published: 2022-01-06 - Publisher: John Wiley & Sons

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Create a strong brand DNA—and watch it grow These days, customers want to have a deeply felt connection to the brands behind the products they're purchasing,