Brand Against the Machine

Brand Against the Machine
Author: John Michael Morgan
Publisher: John Wiley & Sons
Total Pages: 224
Release: 2011-11-22
Genre: Business & Economics
ISBN: 1118103521


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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and entrepreneurs to increase their brand visibility and credibility, and to create an indispensable brand that consumers can relate to, thus becoming life-long customers. Discover the aspirational currency that makes your brand one that people want to be or want to be friends with. Learn how to be real with your audience and make strategic associations to establish credibility. Brand Against the Machine will help you stand out, get noticed, and be remembered. Brand Against the Machine is the blueprint for how to market your brand to attract better clients and stand out from the clutter that is traditional corporate branding and marketing. Instant Positioning Method: How to instantly stand out from the crowd and position yourself as a resource, not just another service provider The 20/60/20 Rule: Why it's important to take a stand and why it's okay to have haters—because it creates a stronger bond with those who love you Ditch your traditional corporate branding and marketing, and exchange it for something memorable. Your customers will thank you for it.


Brand Against the Machine
Language: en
Pages: 224
Authors: John Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-11-22 - Publisher: John Wiley & Sons

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Brand Against the Machine
Language: en
Pages: 224
Authors: John Michael Morgan
Categories: Business & Economics
Type: BOOK - Published: 2011-10-24 - Publisher: John Wiley & Sons

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Ditch traditional corporate branding to create a powerful, recognizable brand Brand Against the Machine offers proven and actionable steps for companies and ent
Against the Machine
Language: en
Pages: 194
Authors: Lee Siegel
Categories: Social Science
Type: BOOK - Published: 2008-01-22 - Publisher: Random House

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From the author hailed by the New York Times Book Review for his “drive-by brilliance” and dubbed by the New York Times Magazine as “one of the country’
Brand is a Four Letter Word
Language: en
Pages: 285
Authors: Austin McGhie
Categories: Business & Economics
Type: BOOK - Published: 2012 - Publisher: Advantage Media Group

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In this breakthrough book, marketing expert Austin McGhie urges readers to set aside their obsession with "branding" and instead focus on the real work of marke
Mage Against the Machine
Language: en
Pages: 512
Authors: Shaun Barger
Categories: Fiction
Type: BOOK - Published: 2019-07-30 - Publisher: Gallery / Saga Press

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Harry Potter meets The Terminator in this action-packed adventure about a young man who discovers that everything he believed about his world is a lie. The year