Brains on Fire

Brains on Fire
Author: Robbin Phillips
Publisher: John Wiley & Sons
Total Pages: 229
Release: 2010-08-31
Genre: Business & Economics
ISBN: 0470614188


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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by realizing its customers had already formed a community of avid scrapbookers? How is Best Buy planning to dominate the musical instruments market? By understanding the Brains on Fire model of tapping movements and stepping away from the old-school marketing "campaign" mentality. Brains on Fire offers original, practical and actionable steps for creating a word-of-mouth movement for corporations, products, services, and organizations. It takes you step-by-step through the necessary actions needed to start your own authentic movement. Develop and harness a powerful, sustainable, word-of-mouth movement Describes 10 lessons to master and create a powerful, sustainable movement The Brains on Fire blog is often ranked in the top 100 of AdAge's Power 150 Marketing Blogs


Brains on Fire
Language: en
Pages: 229
Authors: Robbin Phillips
Categories: Business & Economics
Type: BOOK - Published: 2010-08-31 - Publisher: John Wiley & Sons

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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by r
Brain On Fire: My Month of Madness
Language: en
Pages: 288
Authors: Susannah Cahalan
Categories: Biography & Autobiography
Type: BOOK - Published: 2012-11-13 - Publisher: Penguin UK

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'My first serious blackout marked the line between sanity and insanity. Though I would have moments of lucidity over the coming days and weeks, I would never ag
Fire in the Brain
Language: en
Pages: 296
Authors: Ronald K. Siegel
Categories: Psychology
Type: BOOK - Published: 1992 - Publisher: Dutton Adult

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With the wit and compassion of Oliver Sacks and with psychological detective work worthy of Sherlock Holmes, Siegel reveals the cartography of the hallucinatory
Brains on Fire
Language: en
Pages: 226
Authors: Robbin Phillips
Categories: Business & Economics
Type: BOOK - Published: 2010-08-05 - Publisher: John Wiley & Sons

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Develop and harness a powerful, sustainable word-of-mouth movement How did the 360-year-old scissor company, Fiskars, double its profit in key markets just by r
The Human Advantage
Language: en
Pages: 271
Authors: Suzana Herculano-Houzel
Categories: Science
Type: BOOK - Published: 2016-03-18 - Publisher: MIT Press

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Why our human brains are awesome, and how we left our cousins, the great apes, behind: a tale of neurons and calories, and cooking. Humans are awesome. Our brai