Blue Ocean Strategy With Harvard Business Review Classic Article Blue Ocean Leadership 2 Books
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"Managers often lack a clear understanding of what changes they could make to bring out the best in their employees. Here, the authors of the bestselling Blue Ocean Strategy offer a solution: a systematic approach to uncovering, at each level of the organization, which leadership acts and activities will inspire employees to give their all, and a process for getting managers throughout the organization to start doing them."--Back cover.
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
Ten years ago, world-renowned professors W. Chan Kim and Renee Mauborgne broke ground by introducing "blue ocean strategy," a new model for discovering uncontes
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
Chart a path to creating uncontested market space and winning the future. This collection of work by globally preeminent management thinkers W. Chan Kim and Ren
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitmen
