Biometrics and Neuroscience Research in Business and Management

Biometrics and Neuroscience Research in Business and Management
Author: Luiz Moutinho
Publisher: de Gruyter
Total Pages: 0
Release: 2024
Genre: Business & Economics
ISBN: 9783110708431


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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The authors develop an appreciation for and breadth of knowledge that spans the full range of neuroscience sub-disciplines, including behavioural, cognitive, and computational neuroscience. Furthermore, the content of the book is geared to be able to place neuroscience into an ethical context, especially showing how studying the brain and behaviour can contribute to the resolution of ethical, social, and environmental issues.


Biometrics and Neuroscience Research in Business and Management
Language: en
Pages: 0
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2024 - Publisher: de Gruyter

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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing
Biometrics and Neuroscience Research in Business and Management
Language: en
Pages: 368
Authors: Luiz Moutinho
Categories: Business & Economics
Type: BOOK - Published: 2024-06-17 - Publisher: Walter de Gruyter GmbH & Co KG

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This book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing
Consumer Neuroscience
Language: en
Pages: 362
Authors: Moran Cerf
Categories: Business & Economics
Type: BOOK - Published: 2017-11-16 - Publisher: MIT Press

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A comprehensive introduction to using the tools and techniques of neuroscience to understand how consumers make decisions about purchasing goods and services. C
Behavioral Biometrics
Language: en
Pages: 250
Authors: Kenneth Revett
Categories: Computers
Type: BOOK - Published: 2008-09-15 - Publisher: John Wiley & Sons

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With the advent of the internet as a medium for performing business transactions, the need for a secure communication channel has never been more paramount. The
Neuromarketing
Language: en
Pages: 291
Authors: Leon Zurawicki
Categories: Business & Economics
Type: BOOK - Published: 2010-09-02 - Publisher: Springer Science & Business Media

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Over the last 10 years advances in the new field of neuromarketing have yielded a host of findings which defy common stereotypes about consumer behavior. Reason