Beyond Multi Channel Marketing
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Beyond Multi-Channel Marketing
Author | : Maria Palazzo |
Publisher | : Emerald Group Publishing |
Total Pages | : 288 |
Release | : 2020-06-17 |
Genre | : Business & Economics |
ISBN | : 1838676856 |
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Delving into the rapidly developing field of dual marketing, investigating the strategic alliances, multi-stakeholder perspectives and branding potential it holds, this book promotes the adoption of the multichannel approach which is fundamental to facing the challenges of marketing 4.0.
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