Beloved Brands
Language: en
Pages: 228

Beloved Brands

Authors: Graham Robertson
Categories:
Type: BOOK - Published: 2018-01-06 - Publisher: Createspace Independent Publishing Platform

GET EBOOK

"Beloved Brands is a book every CMO or would-be CMO should read." Al Ries With Beloved Brands, you will learn everything you need to know so you can build a bra
Brand Real
Language: en
Pages: 364

Brand Real

Authors: Laurence Vincent
Categories: Business & Economics
Type: BOOK - Published: 2012-03-28 - Publisher: AMACOM

GET EBOOK

Brand Real is a business strategy guide for making a brand’s promise stand up at every customer touch point. Packed with proven, repeatable management practic
Obsessed
Language: en
Pages: 242

Obsessed

Authors: Emily Heyward
Categories: Business & Economics
Type: BOOK - Published: 2020-06-09 - Publisher: Penguin

GET EBOOK

The 2020 Porchlight Marketing & Sales Book of the Year The cofounder and chief branding officer of Red Antler, the branding and marketing company for startups a
BrandSimple: How the Best Brands Keep it Simple and Succeed
Language: en
Pages: 257

BrandSimple: How the Best Brands Keep it Simple and Succeed

Authors: Allen P. Adamson
Categories: Business & Economics
Type: BOOK - Published: 2007-08-07 - Publisher: Palgrave Macmillan

GET EBOOK

In an era of mixed media messages, in which brands are extended to the breaking point and marketing theories compete for attention, it is difficult to create ef
What Great Brands Do
Language: en
Pages: 278

What Great Brands Do

Authors: Denise Lee Yohn
Categories: Business & Economics
Type: BOOK - Published: 2014-01-07 - Publisher: John Wiley & Sons

GET EBOOK

Discover proven strategies for building powerful, world-class brands It's tempting to believe that brands like Apple, Nike, and Zappos achieved their iconic sta