Before The Brand
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Before the Brand
| Author | : Alycia Perry |
| Publisher | : McGraw Hill Professional |
| Total Pages | : 244 |
| Release | : 2003 |
| Genre | : Business & Economics |
| ISBN | : 9780071393096 |
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This book schools businesspeople in the ABCs of traditional identity branding and describes successful long-term strategies for creating or refocusing brand identities for all types of products and services.
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