Audience Evolution
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Audience Evolution
| Author | : Philip M. Napoli |
| Publisher | : Columbia University Press |
| Total Pages | : 266 |
| Release | : 2011 |
| Genre | : Business & Economics |
| ISBN | : 0231150350 |
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Annotation Napoli examines the ongoing redefinition of the industry-audience relationship by technologies that have moved the audience marketplace beyond traditional metrics.
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