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The book aims to establish the concept of attitudes as more central to the study of minority and majority languages. The strong tradition of attitude theory and research from social psychology is made relevant to language restoration and decay. Original research shows how attitude to bilingualism is conceptually distinct from attitude to a specific language. A piece of research in Wales investigates the origins of language attitudes in individual differences and in environmental attributes.
The book aims to establish the concept of attitudes as more central to the study of minority and majority languages. The strong tradition of attitude theory and
Just about everyone seems to have views about language. Language attitudes and language ideologies permeate our daily lives. Our competence, intelligence, frien
The analysis of language attitudes is important not only because attitudes can affect language maintenance and language change but also because such reflections
These in-depth case studies provide novel insights in to the fast-changing language situation in multilingual China, and how it changes the meanings of language
This ground-breaking work is a detailed account of an innovative and in-depth study of the attitudes of in excess of 500 Japanese learners towards a number of s