Assessing Marketing Strategy Performance
Download and Read Assessing Marketing Strategy Performance full books in PDF, ePUB, and Kindle. Read online free Assessing Marketing Strategy Performance ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Assessing Marketing Strategy Performance
Author | : Christine Moorman |
Publisher | : |
Total Pages | : 304 |
Release | : 2004 |
Genre | : Business & Economics |
ISBN | : |
Download Assessing Marketing Strategy Performance Book in PDF, Epub and Kindle
"Offering a diverse set of approaches, from stock market response modeling to historical analysis, Assessing Marketing Strategy Performance aims to foster new and more effective thinking about the value of marketing and the productivity of marketing investments. It will be a valuable resource to those seeking to better understand marketing's role in the firm"--