Appearance As Capital
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Appearance as Capital
| Author | : Outi Sarpila |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 171 |
| Release | : 2021-11-29 |
| Genre | : Social Science |
| ISBN | : 1800437102 |
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The ebook edition of this title is Open Access and freely available to read online. Taking a sociological approach, the authors of Appearance as Capital examine physical appearance as a normatively regulated form of capital and explore how it is possible to accumulate and convert capital based on physical appearance.
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The findings have practical implications for apparel marketers. Knowledge of levels of cultural capital of target customers will help define strategies for adve
