An Overview of the Public Relations Function

An Overview of the Public Relations Function
Author: Shannon A. Bowen
Publisher: Business Expert Press
Total Pages: 198
Release: 2010-04-15
Genre: Business & Economics
ISBN: 1606491008


Download An Overview of the Public Relations Function Book in PDF, Epub and Kindle

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectively. The authors bring to bear on the topic of public relations management our research and academic knowledge in the areas of business management and strategy, mass communication, marketing, public relations, organizational communication, journalism, ethics, and public opinion along with years of professional experience in managing public relations.


An Overview of the Public Relations Function
Language: en
Pages: 198
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2010-04-15 - Publisher: Business Expert Press

GET EBOOK

This book provides an executive overview of the field of public relations with a focus on what managers need to know to master the function quickly and effectiv
An Overview of The Public Relations Function, Second Edition
Language: en
Pages: 196
Authors: Shannon A. Bowen
Categories: Business & Economics
Type: BOOK - Published: 2019-03-04 - Publisher: Business Expert Press

GET EBOOK

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concep
An Overview of The Public Relations Function, Second Edition, 2nd Edition
Language: en
Pages: 196
Authors: Shannon Bowen
Categories:
Type: BOOK - Published: 2019 - Publisher:

GET EBOOK

This second edition of An Overview of the Public Relations Function examines current thought to help busy managers and students master the most important concep
Introduction to Business
Language: en
Pages: 732
Authors: Lawrence J. Gitman
Categories: Business
Type: BOOK - Published: 2018 - Publisher:

GET EBOOK

Introduction to Business covers the scope and sequence of most introductory business courses. The book provides detailed explanations in the context of core the
Public Relations For Dummies
Language: en
Pages: 391
Authors: Eric Yaverbaum
Categories: Business & Economics
Type: BOOK - Published: 2011-03-03 - Publisher: John Wiley & Sons

GET EBOOK

Proven techniques that maximize media exposure for your business A seasoned PR pro shows you how to get people talking When it comes to public relations, nothin