An Integrated Approach To New Food Product Development
Download and Read An Integrated Approach To New Food Product Development full books in PDF, ePUB, and Kindle. Read online free An Integrated Approach To New Food Product Development ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
An Integrated Approach to New Food Product Development
Author | : Howard R. Moskowitz |
Publisher | : CRC Press |
Total Pages | : 506 |
Release | : 2009-06-24 |
Genre | : Technology & Engineering |
ISBN | : 1420065556 |
Download An Integrated Approach to New Food Product Development Book in PDF, Epub and Kindle
Today's rapidly evolving consumer frequently changes eating habits, tastes, and diet. Therefore, to secure financial solvency, food and beverage companies must continually define, develop, and market new products. This comprehensive volume integrates all aspects of the physical food and beverage product development cycle and provides perspectives on how to optimize each component of the new product equation in the food industry. It discusses both the technical and the marketing sides, emphasizing the necessity for a combined focus of both the product/process and the people/market. The inclusion of case studies makes the book suitable for a classroom text or a professional reference.
An Integrated Approach to New Food Product Development Related Books
Pages: 506
Pages: 0
Pages: 611
Pages: 494
Pages: 498