An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique

An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique
Author: R. Dale Wilson
Publisher:
Total Pages: 32
Release: 1978
Genre: Brand choice
ISBN:
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An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique
Language: en
Pages: 32

An Evaluation of Stochastic Brand Choice Models Via a Split-half Data Analysis Technique

Authors: R. Dale Wilson
Categories: Brand choice
Type: BOOK - Published: 1978 - Publisher:

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Evaluation of Stochastic Brand Choice Model
Language: en
Pages: 34

Evaluation of Stochastic Brand Choice Model

Authors: Robert C. Blattberg
Categories:
Type: BOOK - Published: 1979 - Publisher:

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Experimentally Validating a Conceptualization of Brand Loyalty
Language: en
Pages: 40

Experimentally Validating a Conceptualization of Brand Loyalty

Authors: Jacob Jacoby
Categories: Consumers' preferences
Type: BOOK - Published: 1972 - Publisher:

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TIMS/ORSA Bulletin
Language: en
Pages: 1020

TIMS/ORSA Bulletin

Authors: Institute of Management Sciences
Categories: Industrial management
Type: BOOK - Published: 1978 - Publisher:

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An Investigation of Relationships Among Evaluative Beliefs, Affect, Behavioral Intention and Behavior
Language: en
Pages: 52

An Investigation of Relationships Among Evaluative Beliefs, Affect, Behavioral Intention and Behavior

Authors: Jagdish N. Sheth
Categories: Consumers
Type: BOOK - Published: 1970 - Publisher:

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