An Advertisers Guide To Better Radio Advertising

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Language: en
Pages: 132

An Advertiser's Guide to Better Radio Advertising

Authors: Andrew Ingram

Categories: Business & Economics

Type: BOOK - Published: 2006-02-03 - Publisher: John Wiley & Sons

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There has recently been dramatic growth in the medium of radio. However, advertisers and agencies too often still use radio for its basic tactical abilities, le