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| Author | : Bryce G. Hoffman |
| Publisher | : Three Rivers Press |
| Total Pages | : 434 |
| Release | : 2012 |
| Genre | : Automobile industry and trade |
| ISBN | : 0307886050 |
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A riveting, behind-the-scenes account of the near collapse of the Ford Motor Company, which in 2008 was close to bankruptcy, and CEO Alan Mulally's hard-fought effort and bold plan--including his decision not to take federal bailout money--to bring Ford back from the brink.
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