Aligning For Advantage
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Aligning for Advantage
Author | : Thomas C. Lawton |
Publisher | : Oxford University Press |
Total Pages | : 257 |
Release | : 2014-02 |
Genre | : Business & Economics |
ISBN | : 0199604746 |
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The book outlines how companies should synchronize competitive strategies with extant strategies for social engagement and political and regulatory activism in order to build and sustain business success.