Aesthetics And Style In Strategy
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Aesthetics and Style in Strategy
| Author | : Gino Cattani |
| Publisher | : Emerald Group Publishing |
| Total Pages | : 348 |
| Release | : 2020-10-12 |
| Genre | : Business & Economics |
| ISBN | : 1800432364 |
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This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthetic” turn in strategy encompasses the use of aesthetic features and style to create value, as well as the ways in which the useful and the beautiful can be brought together.
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Language: en
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Type: BOOK - Published: 2020-10-12 - Publisher: Emerald Group Publishing
This book contains an Open Access chapter This volume is the first systematic survey of the interface between the aesthetic and strategic domains. The “aesthe
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Style and strategy inhabit different domains. Style generally remains the province of the humanities, whereas strategy occupies important positions within the a
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There is no way to mistake the ubiquitous trademarked Coca-Cola bottle, or the stylish ads for Absolut Vodka with any of their competitors. How have these compa
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Whether it's sleek leather pants, a shiny new Apple computer, or a designer toaster, we make important decisions as consumers every day based on our sensory exp
