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This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising conditions in their countries.
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any
This book deals with all aspects of advertising in various countries. It is a follow-up of Advertising Worldwide by the same editor. The book covers: Bulgaria,
A survey of the changes in the advertising industry in the last twenty years including coverage of the emergence of international conglomerates and the diversif
