Advertising Today and Tomorrow

Advertising Today and Tomorrow
Author: W.A. Evans
Publisher: Routledge
Total Pages: 236
Release: 2013-05-02
Genre: Business & Economics
ISBN: 1136665943
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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appropriate its machinery is for modern business requirements, and suggests how, both for the good of itself and its clients, it can best equip and refine itself for the future. It is of great use to students of business, particularly of marketing, in the colleges, universities and business schools, as well as being of great help to young people seeking to make advertising their career. First published in 1974.


Advertising Today and Tomorrow
Language: en
Pages: 236

Advertising Today and Tomorrow

Authors: W.A. Evans
Categories: Business & Economics
Type: BOOK - Published: 2013-05-02 - Publisher: Routledge

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Advertising Today and Tomorrow surveys the structure and function of modern advertising (and in particular the modern advertising agency), investigates how appr
Aunt Jemima, Uncle Ben, and Rastus
Language: en
Pages: 266

Aunt Jemima, Uncle Ben, and Rastus

Authors: Marilyn Kern Foxworth
Categories: Business & Economics
Type: BOOK - Published: 1994-07-30 - Publisher: Praeger

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From the end of the slave era to the culmination of the Civil Rights movement, advertising portrayed blacks as Aunt Jemimas, Uncle Bens, and Rastuses, and the a
Cases in Advertising and Marketing Management
Language: en
Pages: 236

Cases in Advertising and Marketing Management

Authors: Edd Applegate
Categories: Advertising
Type: BOOK - Published: 2007 - Publisher: Rowman & Littlefield

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Online Instructor Manual (login required) Creative Brief Form (Figure 8.1) (pdf file) Students of advertising and marketing management learn many concepts and t
Marketing for Tomorrow, Not Yesterday
Language: en
Pages: 174

Marketing for Tomorrow, Not Yesterday

Authors: Zain Raj
Categories:
Type: BOOK - Published: 2015-11-12 - Publisher:

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It's not enough to play by the old rules of marketing anymore. They've changed - for good. In today's world, the Insight EconomyTM, even some of the most steadf
Advertising
Language: en
Pages: 366

Advertising

Authors: Amos Parrish
Categories: Advertising
Type: BOOK - Published: 1927 - Publisher:

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