Advertising Strategy
Language: en
Pages: 412

Advertising Strategy

Authors: Tom Altstiel
Categories: Business & Economics
Type: BOOK - Published: 2006 - Publisher: SAGE

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Advertising Strategy provides students with the experience of an actively teaching professor at one of the top advertising programs in the country and a working
Advertising and Sales Promotion Strategy
Language: en
Pages: 528

Advertising and Sales Promotion Strategy

Authors: Gerard J. Tellis
Categories: Business & Economics
Type: BOOK - Published: 1997 - Publisher: Prentice Hall

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Gerard Tellis clearly communicates all aspects of promotion using the most recent social sciences research findings, to enable prospective managers to design th
Creative Strategy in Advertising
Language: en
Pages: 0

Creative Strategy in Advertising

Authors: Bonnie L. Drewniany
Categories: Advertising
Type: BOOK - Published: 2008 - Publisher: Wadsworth Publishing Company

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Focusing on the idea that good advertising always starts with an understanding of people and an awareness of their needs, this text moves through the creative p
Digital Marketing Strategy
Language: en
Pages: 344

Digital Marketing Strategy

Authors: Simon Kingsnorth
Categories: Business & Economics
Type: BOOK - Published: 2016-05-03 - Publisher: Kogan Page Publishers

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The modern marketer needs to learn how to employ strategic thinking alongside the use of digital media to deliver measurable and accountable business success. D
Advertising Creative
Language: en
Pages: 751

Advertising Creative

Authors: Tom Altstiel
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2015-12-10 - Publisher: SAGE Publications

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Advertising Creative is the first “postdigital” creative strategy and copywriting textbook in which digital technology is woven throughout every chapter. Th