Advertising Promotion And Other Aspects Of Integrated Marketing Communications
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Advertising, Promotion, and Other Aspects of Integrated Marketing Communications
| Author | : Terence Shimp |
| Publisher | : Cengage Learning |
| Total Pages | : 656 |
| Release | : 2006-01-20 |
| Genre | : Business & Economics |
| ISBN | : 9780324321432 |
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ADVERTISING, PROMOTION, AND OTHER ASPECTS OF INTEGRATED MARKETING COMMUNICATIONS integrates all aspects of marketing communication. Complete with updates on new literature and practioner developments, this text offers a comprehensive treatment on the fundamentals of advertising and promotion. Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.
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