The Language of Advertising

The Language of Advertising
Author: Torben Vestergaard
Publisher: Wiley-Blackwell
Total Pages: 182
Release: 1985-01-01
Genre: Advertising
ISBN: 9780631107415


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The Language of Advertising
Language: en
Pages: 182
Authors: Torben Vestergaard
Categories: Advertising
Type: BOOK - Published: 1985-01-01 - Publisher: Wiley-Blackwell

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The Language of Advertising
Language: en
Pages: 150
Authors: Angela Goddard
Categories: Business & Economics
Type: BOOK - Published: 2002 - Publisher: Psychology Press

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Drawing on literary and linguistic theory for analysis of texts, this book covers all aspects of advertising language, from the interrelation of language, image
Advertising Language
Language: en
Pages: 170
Authors: Keiko Tanaka
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2005-07-05 - Publisher: Routledge

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Keiko Tanaka offers an analysis of the linguistic devices that are used in advertisements, looking at the strategems which advertisers employ to gain and retain
The Language of Cosmetics Advertising
Language: en
Pages: 118
Authors: Helen Ringrow
Categories: Language Arts & Disciplines
Type: BOOK - Published: 2016-09-28 - Publisher: Springer

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This book offers a cross-cultural comparison of French and British cosmetics advertisements and explores how the discourse of beauty advertising represents idea
Advertising: Using Words as Tools for Selling Second Edition
Language: en
Pages: 131
Authors: Ruta Kalmane
Categories: Education
Type: BOOK - Published: 2012-03-07 - Publisher: Lulu.com

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Today advertising is merely just a provision of descriptive information about certain goods and services. Advertising has developed over years becoming a manipu