Advertising in the Broadcast Media

Advertising in the Broadcast Media
Author: Elizabeth J. Heighton
Publisher:
Total Pages: 366
Release: 1976
Genre: Business & Economics
ISBN:


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Advertising in the Broadcast Media
Language: en
Pages: 366
Authors: Elizabeth J. Heighton
Categories: Business & Economics
Type: BOOK - Published: 1976 - Publisher:

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Electronic Media Management
Language: en
Pages: 450
Authors: Peter K. Pringle
Categories: Business & Economics
Type: BOOK - Published: 1995 - Publisher:

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This new edition reflects the changing practices and priorities including: new regulations and guidelines; updates of broadcast programming; and a vision of wha
Direct Marketing Through Broadcast Media
Language: en
Pages: 0
Authors: Alvin Eicoff
Categories: Advertising media planning
Type: BOOK - Published: 1995 - Publisher: N T C Business Books

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In recent years broadcast marketing has become the hottest way to sell products. And, as is usually true with "hot" areas, there are lots of instant, self-procl
A Resource Curriculum in Broadcast Media
Language: en
Pages: 100
Authors: Roger Herian
Categories: Broadcasting
Type: BOOK - Published: 1978 - Publisher:

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Mass Media
Language: en
Pages: 292
Authors: James B. Martin
Categories: Social Science
Type: BOOK - Published: 2002 - Publisher: Nova Publishers

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Mass media has become an integral part of the human experience. News travels around the world in a split second affecting people in other countries in untold wa