Advertising Exposure, Memory and Choice
Language: en
Pages: 359
Authors: Andrew A. Mitchell
Categories: Business & Economics
Type: BOOK - Published: 2013-06-17 - Publisher: Psychology Press

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Theoretical research on advertising effects at the individual level has focused almost entirely on the effects of advertising exposure on attitudes and the medi
Advertising Exposure, Memory, and Choice
Language: en
Pages: 349
Authors: Andrew A. Mitchell
Categories: Advertising
Type: BOOK - Published: 1993 - Publisher:

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The Psychology of Advertising
Language: en
Pages: 344
Authors: Bob M. Fennis
Categories: Business & Economics
Type: BOOK - Published: 2010-07-12 - Publisher: Psychology Press

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Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes
The Psychology of Advertising
Language: en
Pages: 344
Authors: Bob M. Fennis
Categories: Business & Economics
Type: BOOK - Published: 2015-12-08 - Publisher: Psychology Press

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Advertising is a ubiquitous and powerful force, seducing us into buying wanted and sometimes unwanted products and services, donating to charity (even to causes
Emotions, Advertising and Consumer Choice
Language: en
Pages: 474
Authors: Flemming Hansen
Categories: Business & Economics
Type: BOOK - Published: 2007 - Publisher: Copenhagen Business School Press DK

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"Emotions, Advertising and Consumer Choice focuses on recent neurological and psychological insights - originating from brain scanning or neurological experimen