Advertising Campaign Design
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Advertising Campaign Design
| Author | : Robyn Blakeman |
| Publisher | : Routledge |
| Total Pages | : 257 |
| Release | : 2011-08-15 |
| Genre | : Art |
| ISBN | : 1317477685 |
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The author's step-by-step approach to campaign design dissects the creative process necessary to design a successful integrated marketing communications campaign one topic at a time, creating an invaluable research tool that students and professors alike will refer to time and time again.
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