Download and Read Advertising And New Media full books in PDF, ePUB, and Kindle. Read online free Advertising And New Media ebook anywhere anytime directly on your device. We cannot guarantee that every ebooks is available!
Download Advertising and New Media Book in PDF, Epub and Kindle
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my' media, Advertising and New Media critically evaluates the social and cultural implications of increased interactivity and consumer creativity for the future of advertising, with examples drawn from the USA, the UK, Europe, Australia and the peoples Republic of China. Features include: evaluation of consumer-generated advertising, including the Coke Mentos phenomenon, and comparative analysis of the Dove ‘Real Beauty’ and Axe/Lynx ‘Effect’ campaigns interviews with industry practitioners, providing first-hand insights on the impact of new media on advertising.
This comprehensive introduction explores the evolving relationship between new media, advertising and new media consumers. Tracing the shift from 'mass' to 'my'
Today, new media enter our lives faster than ever before. This volume provides a complete, state-of-the-art overview of the newest media technologies and how th
As competition between companies increases, the need for effective public relations and advertising campaigns becomes imperative to the success of the business.
Combining shrewd analysis of contemporary practices with a historical perspective, Breaking Up America traces the momentous shift that began in the mid-1970s wh
"This book bridges the gap between professional and academic perceptions of advertising in new media environments, defining the evolution of consumerism within
