Advertising and Dynamic Demand for Differentiated Products

Advertising and Dynamic Demand for Differentiated Products
Author: Sylvie Tchumtchoua
Publisher:
Total Pages: 0
Release: 2008
Genre:
ISBN:


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Advertising and Dynamic Demand for Differentiated Products
Language: en
Pages: 0
Authors: Sylvie Tchumtchoua
Categories:
Type: BOOK - Published: 2008 - Publisher:

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Advertising and Differentiated Products
Language: en
Pages: 310
Authors: Michael R. Baye
Categories: Business & Economics
Type: BOOK - Published: 2001-10-04 - Publisher: Elsevier

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This volume of papers develops the competence perspective on learning and dynamic capabilities development. The first two papers explore how organizational comp
Advertising, Prices, and Consumer Reaction
Language: en
Pages: 88
Authors: John M. Scheidell
Categories: Business & Economics
Type: BOOK - Published: 1978 - Publisher:

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The Economic Theory of Product Differentiation
Language: en
Pages: 220
Authors: John Beath
Categories: Business & Economics
Type: BOOK - Published: 1991-02-22 - Publisher: Cambridge University Press

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There are few industries in modern market economies that do not manufacture differentiated products. This book provides a systematic explanation and analysis of
Effective Advertising
Language: en
Pages: 217
Authors: Gerard J. Tellis
Categories: Business & Economics
Type: BOOK - Published: 2003-11-20 - Publisher: SAGE Publications

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Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In