Advertising and Chinese Society
Language: en
Pages: 324

Advertising and Chinese Society

Authors: Hong Cheng
Categories: Advertising
Type: BOOK - Published: 2009 - Publisher: Copenhagen Business School Press DK

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This book examines the social, psychological, legal, and ethical impact - perceived or proven - that may result from advertising in the booming Chinese market.
Advertising and Chinesee Society
Language: en
Pages:

Advertising and Chinesee Society

Authors: Hong Cheng
Categories: Advertising
Type: BOOK - Published: 2010 - Publisher:

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The Effects of Social Media Advertising in China
Language: en
Pages: 149

The Effects of Social Media Advertising in China

Authors: Changchun Xuan
Categories: Business & Economics
Type: BOOK - Published: 2022-09-30 - Publisher: Taylor & Francis

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The book aims to evaluate social media users’ attitude towards social media advertising in mainland China. By conducting a large-scale national survey in Chin
Advertising and Consumer Culture in China
Language: en
Pages: 280

Advertising and Consumer Culture in China

Authors: Hongmei Li
Categories: Social Science
Type: BOOK - Published: 2016-09-06 - Publisher: John Wiley & Sons

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This book provides a comprehensive analysis of Chinese advertising as an industry, a discourse and profession in China’s search for modernity and cultural glo
Brand New China
Language: en
Pages: 428

Brand New China

Authors: Jing Wang
Categories: Business & Economics
Type: BOOK - Published: 2010-04-10 - Publisher: Harvard University Press

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'Brand New China' offers a detailed, penetrating and up-to-date portrayal of branding and advertising in contemporary China. Wang takes readers inside an advert