Advertising
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Ogilvy on Advertising
| Author | : David Ogilvy |
| Publisher | : Vintage |
| Total Pages | : 592 |
| Release | : 2013-09-11 |
| Genre | : Social Science |
| ISBN | : 0804170053 |
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A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal candor and prodigal generosity, David Ogilvy reveals: • How to get a job in advertising • How to choose an agency for your product • The secrets behind advertising that works • How to write successful copy—and get people to read it • Eighteen miracles of research • What advertising can do for charities And much, much more.
Ogilvy on Advertising Related Books
Language: en
Pages: 592
Pages: 592
Type: BOOK - Published: 2013-09-11 - Publisher: Vintage
A candid and indispensable primer on all aspects of advertising from the man Time has called "the most sought after wizard in the business." Told with brutal ca
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Now thoroughly revised and updated, this systematically presented coursebook tells you everything you need to know about advertising, from how to write copy and
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John Hegarty is one of the worlds most famous advertising creatives. Packed with generous, engaging and witty advice, 'Hegarty on Advertising' contains over fou
