Advances in Consumer Research Vol. 39

Advances in Consumer Research Vol. 39
Author: Association for Consumer Research (U.S.). Conference
Publisher:
Total Pages: 0
Release: 2012-07
Genre: Consumer behavior
ISBN: 9780915552696


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Advances in Consumer Research Vol. 39
Language: en
Pages: 0
Authors: Association for Consumer Research (U.S.). Conference
Categories: Consumer behavior
Type: BOOK - Published: 2012-07 - Publisher:

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Advances in Consumer Research
Language: en
Pages: 440
Authors: Punam Anand Keller
Categories: Business & Economics
Type: BOOK - Published: 2003 - Publisher:

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Consumer Psychology
Language: en
Pages: 466
Authors: Hazel Huang
Categories: Business & Economics
Type: BOOK - Published: 2023-03-07 - Publisher: SAGE

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Consumer Psychology: Theories and Applications is the first textbook that systematically discusses a wide range of the psychological theories and their applicat
Advances in Advertising Research (Vol. VI)
Language: en
Pages: 400
Authors: Peeter Verlegh
Categories: Business & Economics
Type: BOOK - Published: 2015-09-07 - Publisher: Springer

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This book provides insights into the inspiring and multifaceted field of advertising research, which is confronted with challenges regarding ad content and exec
Handbook of Research on New Product Development
Language: en
Pages: 469
Authors: Peter N. Golder
Categories: Business & Economics
Type: BOOK - Published: 2018 - Publisher: Edward Elgar Publishing

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New products are the major driver of revenue growth in today's dynamic business environment. In this Handbook, the world's foremost experts on new product devel